WealthBridge by Equity Trust connects your retirement account to 100+ investment opportunities from available providers, directly through your IRA, in a few clicks.
What are Private Market Investments, and can your IRA access them?
Private market investments include real estate, private equity, private credit, and pre-IPO companies — asset classes historically reserved for institutional investors. With an Equity Trust self-directed IRA, investors can hold these assets alongside traditional stocks and bonds, offering the same tax advantages as a conventional IRA. Most IRA owners don't know this is possible.
The opportunity beyond public markets is larger than most investors realize.
87%
of companies with $100M+ revenue operate in private markets
The Equity Universal IRA™ and WealthBridge place these opportunities within reach.
Frequently Asked Questions
Everything you need to know about WealthBridge and investing through your IRA.
WealthBridge is an integrated private market investing marketplace for your Equity Trust IRA. It connects your retirement account directly to available provider platforms offering real estate, private equity, startups, and private credit. You browse opportunities, choose what fits your strategy, and invest from your IRA with automatic funding transfers.
A self-directed IRA (SDIRA) is a retirement account that can hold alternative assets like real estate, private equity, and private credit alongside traditional stocks and bonds. It follows the same IRS rules and offers the same tax advantages as a conventional IRA. The Equity Universal IRA™ is designed to hold traditional brokerage investments, private market alternatives through WealthBridge, and digital assets in one IRA to expand your investing possibilities.
Yes. Through a self-directed IRA, your retirement account can hold alternative assets including real estate, private equity, private credit, and pre-IPO companies alongside traditional stocks and bonds. The Equity Universal IRA™ by Equity Trust is designed for exactly this, and WealthBridge connects your account to available providers specializing in each of these asset classes.
Yes. You can roll over an existing Traditional or Roth IRA from another provider into an Equity Universal IRA™. The rollover process can be completed online and is typically handled within a few business days. There are generally no tax penalties for a direct rollover. Once your account is funded, WealthBridge is available immediately through the myEquity online account management system.
Not necessarily. Browse available providers to see requirements for their offerings. Some provider opportunities are available to investors with no accreditation required, while other provider offerings require accredited investor status. Each available provider platform has its own investment minimums and fee structures.
WealthBridge also provides integrated access to available provider platforms with automatic funding transfers. Investors can choose between self-directed investing experiences and available managed technology solutions depending on the asset class.
Yes. The Equity Universal IRA™ can hold traditional brokerage investments (stocks, bonds, ETFs), alternative assets (real estate, private equity, startups, private credit), and digital assets. All in one IRA, under one custodian.
WealthBridge has no separate fee. It is a feature of your Equity Trust IRA account. Standard Equity Trust account fees apply, and each available provider platform has its own investment minimums and fee structures. Visit trustetc.com/fees for current account pricing, and review each provider’s offering documents for investment-specific costs.
What can you invest in through WealthBridge?
Through WealthBridge, your IRA can access pre-IPO companies and equity crowdfunding, institutional-quality real estate, private equity, and venture capital, private credit and private equity funds, and passive real estate syndications.
Each available provider specializes in different asset classes, so you can build the alternative portfolio that fits your strategy.
Strategies Once Built for Institutions. Now Within Reach.
Invest in professionally-managed private market funds from established firms with extensive experience. Historically reserved for investors with multimillion-dollar minimums, these strategies are now available to accredited investors with far lower investment thresholds.
Access a data-driven approach to digital asset investing. Animus uses artificial intelligence to analyze market data and help investors navigate the digital asset market through an adaptive, technology-driven investment process. With more than 1,500 investor accounts, Animus brings institutional-style technology to individual investors.
Invest in companies before they go public. StartEngine provides access to equity crowdfunding opportunities starting at $100, plus pre-IPO investments in recognized companies through StartEngine Private for accredited investors. With 2.1M+ users, StartEngine is one of the largest equity crowdfunding platforms in the U.S.
Private Markets Across Real Estate, Credit, and Equity
Access institutional-caliber fund offerings from managers including Carlyle Group, Goldman Sachs, and StepStone Group. Willow Wealth also offers Willow 360, a managed portfolio option developed with Wilshire Associates for diversified private markets exposure without selecting individual investments. 500K+ members.
Private Credit
Private Equity
Real Estate
Managed Portfolios
Passive Real Estate — Holdfolio Invests Alongside You
Invest in real estate syndications without the landlord headaches. Holdfolio co-invests 4–10% of equity in every offering, aligning their returns with yours. Spanning 19 states, 7 real estate asset types, and 155 full-cycle investments.
Multifamily
Commercial
Industrial
Real Estate Syndications
Trade stocks, bonds, mutual funds, and ETFs through an integrated brokerage account within your IRA. Member FINRA/SIPC.
Digital Asset Investing
Access the digital trading platform to self-trade cryptocurrency investments.
How does WealthBridge work?
Connecting your IRA to private market providers is simpler than most investors expect. Just three steps from account to investment.
WealthBridge works in three steps. First, open or fund an Equity Universal IRA™, which can hold both traditional and alternative investments in one IRA. Second, access WealthBridge through the myEQUITY online account management system and connect to available provider platforms in a few clicks. Third, browse investment opportunities across private markets and digital assets, then connect to the providers that fit your investment strategy, while Equity Trust handles custody.
Step
01
Open or Fund Your Equity Universal IRA™
Traditional and alternative investments, one IRA. Hold your conventional investments — stocks, bonds, ETFs — alongside real estate and private equity. Open a new account or roll over an existing IRA in minutes. No account minimums to start exploring.
Step
02
Connect Through myEQUITY
Access WealthBridge through the myEQUITY online account management system and connect to available provider platforms in a few clicks.
Step
03
Browse and Invest
Explore private market opportunities across real estate, startups, private credit, and private equity from WealthBridge's available providers. When you find an opportunity that fits your strategy, invest directly. Equity Trust handles the custody.
What used to take days of paperwork now happens in minutes.
That’s what integrated access looks like.
Why Do Investors Choose Equity Trust for Their Retirement?
Equity Trust Company has over 50 years of experience serving self-directed IRA investors as one of the industry's largest and most experienced directed custodians. The Equity Universal IRA™ brings traditional investments, private market alternatives through WealthBridge, and digital assets together in one IRA, under one custodian.
50+
Years in Business
$73B+
Assets Under Custody and Administration
368K+
Client Accounts
A+
BBB Rating
Ready to See What Your IRA Can Do?
Choose where you are in the journey.
Free Guide
Not Sure Where to Start?
Download The Investor's Guide to Private Markets in Your IRA. Learn what private markets are, how a self-directed IRA works, and what to consider when evaluating alternative investment opportunities.
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Free Consultation
Have Questions? Talk to an IRA Counselor.
Schedule a free, no-obligation call to ask about opening an account, rolling over an existing IRA, or how WealthBridge works.
WealthBridge is available now through the myEQUITY online account management system. Log in and connect your IRA to your choice of available private market providers.
You are leaving trustetc.com to enter the ETC Brokerage Services (Member FINRA/SIPC) website (etcbrokerage.com), the registered broker-dealer affiliate of Equity Trust Company. ETC Brokerage Services provides access to brokerage and investment products which ARE NOT FDIC insured. ETC Brokerage does not provide investment advice or recommendations as to any investment. All investments are selected and made solely by self-directed account owners.